Phil Spencer’s property tip of the month

Published : 27th January 2014


According to the latest research from Zoopla, confidence in the property market is now at its highest level for 4 years. The research also revealed that as homeowner confidence is buoyed, there has also been an increase in those considering buying a property in the first half of 2014 – up to 22% from 19% back in September. So, now is a good time to consider selling your home.

Selling your home can be stressful. There is much to think about such as: which local agent should we list with, what do we need to do to get the property ready for the market, what is the right asking price, what will we do if we get an offer and where will we move to.

However one of the most important questions a seller should ask is: ‘How can I get the maximum exposure for my property?’. In other words, how can I get the biggest possible audience looking at and considering my property? With over 93% of home movers starting their property search online it’s essential that the agent you decide to instruct is a member of all the major property portals such as Zoopla and PrimeLocation. When selling something, the only way you can know for sure that you’re getting maximum value for your product is by putting it front of the greatest number of potential customers possible. After all, this is what the term ‘open market value’ is all about.

Whilst fees are of course an important consideration, you want to know that the agent you choose is serious about marketing your property. A low commission can seem like a bargain, but if it results in no viewings or offers the low commission deal is of no use to you, but a competitive fee from your local agent who lists on all the major property websites and generates regular interest in your property is worth paying for!

So, before you get into a discussion about fees make sure that the agents you speak to have the best possible online marketing presence and list with the major portals such as Zoopla and PrimeLocation.

 Taken from Zooplablog